1. Use real photos- not just stock images. Put a human face on your company, and sell the skills and realness of the people who create your product. Your people with their talents and innovations are the value you are selling, and avoiding stock photos will help set you apart and add legitimacy.
2. Be creative with colors and functionality. Let's face it, biotech content is dry and technical- let your website be visually pleasing and interactive to engage your users. You don't want to blend into the background of all of the other dull biotech sites that exist, so don't shy away from design trends that appeal to you.
3. Build a modern site experience around your customers needs. Whether they are coming to your site for research information, products, or investment information; make sure your website makes it easy for them to find the content they are looking for. The easiest way to build a site that successfully keeps people interested, is to make it easy to navigate
4. Keep your content up to date - Nobody wants to get the feeling that you haven't updated your site since 2014 when they come to your homepage. Share your latest company press, industry news, and research advancements and keep your users coming back for more. Pay attention to design trends, highlight recent developments and break throughs, and ensure that visitors will want to come back to regularly check on your site.